I rarely watch TV commercials, mainly because they tend to enrage me. Sometimes, one enrages me to the point that I have to talk about it. Recently, this has happened with the V8 V-Fusion commercials.

They show the people, children and adults, drinking this juice and magically having consumed a serving of fruit and vegetables. Really? Is it the same thing?

My initial suspicion is that it just wasn’t possible. So I did my homework.

What should your first check be? Read the ingredients! You’ll find things like reconstituted vegetable juice blend and reconstituted fruit juice blend. Sounds yummy!

So it’s really only the juice – not the fruits and vegetables. What have you lost?

1. The skin – an excellent source of fiber, carotenoids and flavonoids.
2. The pulp – another excellent source of flavonoids and fiber. Plus, the pulp
   and Vitamin C act together in the body. So you get a much better benefit if
   you get them together.
3. Other nutrients.

What’s left? Really what you’re getting is concentrated fructose. Unless you’re unfortunate enough to get a juice with added sugar or high fructose corn syrup.

My conclusion? Convenience comes at a cost. In this case, the cost is a much less nutritious food than the original. You can’t fool Mother Nature. If she had wanted you to drink just the juice, she would have presented it that way.

Photo Courtesy Erik Forsberg via Flickr

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Barbara

I love to cook. I’m also a health coach, a path I chose after going through a health crisis which taught me the importance of eating healthy meals. Now, I want to combine the two — health coaching and cooking — to help people learn to cook healthy meals. To plan healthy meals. And to eat healthy meals. For more, please visit Your Cooking Coach.

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